Fact Sheet: About N.E.mation! 10

N.E.mation! is an annual digital animation competition organised by Nexus for youths to express their thoughts on Total Defence through one-minute animation clips. With the help of industry professionals, students with no prior experience will be able to produce broadcast-quality animation clips that will be screened in cinemas and on television.N.E.mation! celebrates its 10th Anniversary this year.

795 story ideas were submitted and 1,701 students took part in this year's competition. N.E.mation! has been very well received over the past ten years, attracting more than 15,000 student participants since its launch in 2007.N.E.mation! 10 gave students the opportunity to unleash their creativity based on the Total Defence 2016 theme "Together We Keep Singapore Strong".

The theme was chosen to reflect Singapore's journey into the next lap of nationhood after celebrating 50 years of independence in 2015. It is timely to reflect on and reaffirm the strengths, values and beliefs that have brought Singapore this far, as well as the qualities within each and every Singaporean that will help our nation remain a shining red dot for the next 50 years and beyond.

The competition was open to students from Secondary Schools, Junior Colleges and Centralised Institutes. Students had to participate in teams of three to four.

The winners of the competition were determined by a combination of public voting (50%) and judging (50%) by a panel comprising industry professionals, academics, as well as representatives from the Ministry of Defence. The top 10 finalist clips were judged based on the following criteria: (i) Creativity and Content (45%), (ii) Entertainment Value (25%). (iii) Animation Skills (20%) and (iv) Aesthetics (10%). This year, the competition saw a record number of 48,946 public voters.Competition Timeline

29 Jul - 16 Aug 2015

Online Registration

Content Development Workshops for teachers and students to learn story creation techniques.

5 Sep 2015

100 teams were selected to participate in a one-day immersion programme. The students visited six different immersion sites1] to understand how the respective agencies contribute to a stronger Singapore. The students also attended sharing sessions by agencies2] and a half-day training workshop, which included training on presentation and interviewing skills.

1] The six immersion sites are: SAF Volunteer Corps HQ, SPF Heritage Gallery, SCDF Central Fire Station, Central Narcotics Bureau Heritage Centre, People’s Association NACLI West Coast Campus, and Sport Singapore Institute.

2] Sharing sessions were conducted by agencies such as Cyber Security Agency, Singapore Economic Development Board and Monetary Authority of Singapore. 

7 Sep 2015

100 shortlisted teams pitched their story ideas; 40 teams were selected. 

8 Sep 2015
40 teams underwent a story clinic to refine their stories. Thereafter, they pitched their story ideas to a panel of judges; 20 teams were then selected.

9 Sep to 10 Sep 2015
20 teams underwent basic animation and story-boarding training. 

12 Sep 2015

20 teams pitched their story ideas to a panel of judges; Final 10 teams selected for the 3-week production phase of their story ideas.

Nov 2015
Top 10 teams embarked on a Studio Visit to a local animation studio, and attended a Social Media Workshop.

23 Nov to 11 Dec 2015

Top 10 teams underwent a 3-week production phase to produce their animation clips.

24 Jan to 14 Feb 2016
Final 10 clips were revealed to public for voting.

The public voted for their three favourite clips from 24 January to 14 February 2016 at the N.E.mation! website; Facebook page; through SMS; or at the mobile webpage via their smart-phones.

24 Jan 2016

N.E.mation! Downtown Picnic – A public N.E.mation! Rally event was organised for the top 10 teams at National Library Building. Students shared their story ideas and animation journey with the public, and rally for votes.

20 Feb 2016
Announcement of Champion Team and runners-up 

Jun 2016
Champion Team to visit renowned animation studios in the USA.

S/N
Team & School
Title & Synopsis

1

ASDFG
Jurong Secondary School

The Building Bricks of Our Country
Brick by brick, find out how it takes everyone to build an even stronger Singapore.

2

BAMM
CHIJ St Nicholas Girls' School

Our Everyday Superheroes
Do you have the makings of a superhero? Watch this clip and be inspired by the everyday superheroes in our lives. 

3

Cedar3
Cedar Girls' Secondary School

Our Singapore Masterpiece
Watch how Singaporeans use their tools of trade to create a beautiful painting of Singapore.

4

Duck Duck Glucose
Cedar Girls' Secondary School

The Singapore Vision
Through your eyes, see the role that you and "I" play in realising a common vision for a stronger Singapore. 

5

Duck Vaders
CHIJ St Nicholas Girls' School

In The Forces We Trust
This upbeat rap highlights the importance of Singaporeans working together with the Singapore Armed Forces (SAF) in times of crisis to keep Singapore strong.

6

MADEit
Cedar Girls' Secondary School

Our Unspoken Language
Through our everyday actions, we can express our love and support for those who keep our nation safe and strong.

7

NEtitanxII
Beatty Secondary School

Strength in Reflection
Are you ready to mirror the strength, values and spirit of our pioneers and play your part to keep Singapore strong and prosperous?

8

Rockin' Tomato
Hua Yi Secondary School

Light Bulb Moments
Watch how our society is strengthened as lives are brightened, one light bulb moment at a time.

9

Spatium
CHIJ St Nicholas Girls' School

The Big Puzzle
Through the pieces of an ever-expanding puzzle, we show our appreciation for generations of Home Team personnel who have kept Singapore strong.

10

ZLS
Guangyang Secondary School

The Soccer Match
Team Lions vs Team Crisis in an action-packed soccer game! Who will emerge victorious?

More Resources

Bringing Total Defence Messages to Life with N.E.mation!