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Fact Sheet: Online Engagement for TD 2013
17 January 2013
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A number of online initiatives have been planned for TD 2013 to reach out to Singaporeans. Centred on this year's campaign theme "Total Defence - Will You Stand With Me?", this year's online outreach comprises three key components: "Let's Stand Together" photo montage, "My Friend In Deed" contest as well as a 21-Day Challenge put out by bloggers. These online activities encourage and remind the public to stand with one another in good and bad times, be it overcoming challenges or doing something good for the community. The "My Friend In Deed" contest, in particular, prompts people to appreciate those who have stood with them to achieve remarkable feats or to overcome challenges.
"Let's Stand Together"
photo
montage on campaign website
The key engagement activity on the official campaign website (www.standwithme.sg) is the "Let's Stand Together" photo montage. The public will be invited to upload pictures of themselves, with their arms outstretched. These pictures will be linked to form the longest online human chain of Singaporeans "standing together". This simple activity is a visual representation of the campaign message that we can make a difference individually and collectively when we stand together as one.
"My Friend in Deed" on Facebook
"My Friend In Deed" invites the public to submit stories (in the form of text, photos and/or videos) about how someone has stood with them to achieve a remarkable feat or to overcome a challenge. Participants stand to win attractive prizes in the "Most Inspirational Story" category or "People's Choice" category. See www.facebook.com/ConnexionSG.
"The TD Challenge" App on Facebook
Members of the public will also get the opportunity to view the profiles of the teams participating in the TD Challenge and get live updates of the event on 15 February 2013 by logging on to www.facebook.com/ConnexionSG. For more details about the TD Challenge, please refer to the fact sheet titled "TD Challenge".
21-Day Challenge
Bloggers such as Dr Leslie Tay (ieatishootipost.sg) and Faz (thedramadiaries.com) will blog, tweet or post on Facebook a challenge a day for their readers to complete. Through this, the readers will come to understand how the things that they do, individually and collectively, can help to foster a stronger sense of community and a greater sense of cohesion among Singaporeans. The reader who has completed a minimum of 10 challenges in the most creative way will stand to win attractive prizes.
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