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Fact Sheet: Public-Private-People Collaboration
11 January 2011
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The Total Defence 2011 campaign will see greater participation by the public, private and people sectors.
Public
The public sector has taken the whole-of-government approach in supporting various components of the "Home" campaign.
Ministry of Information, Communications and the Arts (MICA): Supported the participation of the Singapore Symphony Orchestra in the campaign’s “Home” music video (MV) project and provided footages of Singapore scenes for use in the MV.
National Heritage Board (NHB): Provided footages of Singapore scenes from their national archives for use in the MV.
People’s Association (PA): Publicised the "Make Your Own 'Home' Video" contest to the grassroots to encourage them to make their "Home" video. PA will also hold a contest among the grassroots organisations for the Most Creative and Most Popular "Home" video entries.
National Population Secretariat (NPS)/Overseas Singaporean Unit (OSU): Publicised the "Make Your Own 'Home' Video" contest to the overseas Singaporeans committees to encourage fellow Singaporeans to express their feelings about home through their own "Home" video.
People
Community Chest
Local artistes
Private
This year’s Total Defence campaign taps on the volunteerism and creative marketing efforts of the private sector to create unique opportunities to reach out to the public and encourage their involvement.
Sakae Holdings: From 15 February to 15 April 2011, they will show their support through an origami-bento donation programme in the Sakae Sushi outlets - for every 10 origami frogs folded by their customers, Sakae Sushi will donate one bento set to the beneficiaries from MINDS Fernvale Gardens School, Radin Mas Senior Citizen and Canossian School. No minimum spending is required. Each table will be provided with two pieces of origami paper when they are seated.
Kentucky Fried Chicken (KFC): The KFC Facebook page will showcase the music video. KFC will also be offering a special 8-piece chicken meal promotion. The public will get to enjoy a special 8-piece chicken meal deal by reciting the tagline "This is home, truly" when they order through KFC’s delivery service. This promotion is valid for a period of one month, between 18 February and 17 March 2011.
NTUC FairPrice: From 15 February to 14 March 2011, NTUC will be organising a creative photo contest in support of the Total Defence Campaign 2011 (TD 2011). From 15 February to 14 March 2011, members of the public are invited to submit photos through the contest website based on the theme "My FairPrice, My Home". Winning entries stand to win attractive prizes. Further details will be announced at a later date.
POSB: From 15 February to 11 March 2011, POSB will be organising a "POSB Build & Protect our Home" competition. Primary school students will be encouraged to think about how they can contribute to Economic Defence by saving up to make Singapore a better home. Students will think of a symbol in Singapore which is most valuable to them, and is worth protecting. Using their creativity, they will create the symbol using 1,000 coin boxes provided by POSB. The bank will also be a presenting partner of the "Home" music video on free-to-air-television upon its launch on 15 February 2011.
MediaCorp: MediaCorp is a presenting partner of the "Home" music video through their various broadcast channels.
More Resources
Fact Sheet: Total Defence: Keeping Singapore Safe on all Fronts