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Fact Sheet: About N.E.mation! 11
20 February 2017
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N.E.mation! is an annual digital animation competition organised by Nexus for students from Secondary Schools, Junior Colleges and Centralised Institutes to express their thoughts on Total Defence through one-minute animation clips. With the help of industry professionals, students with no prior experience will be able to produce broadcast-quality animation clips that will be screened in cinemas and on television.
Since its inception in 2007, the competition has enjoyed positive reception, attracting more than 16,000 student participants. This year, N.E.mation! 11 received 760 entries and more than 1,600 students took part.
To participate, students were invited to form teams of three to four members and submit a creative pitch on a given theme. The theme for N.E.mation! 11 is "Together We Keep Singapore Strong". Singapore has remained safe and peaceful over the past 51 years because of the efforts of all Singaporeans. This is Total Defence at work. With the threats we face today - including terrorism, cyber-attacks, and pandemics - Total Defence remains relevant, and requires all Singaporeans to step up and play their part. There are many things Singaporeans can do to keep Singapore peaceful and safe. Our greatest strength lies in the unity and resilience of our people.
Students were given the opportunity to express their thoughts on what and how Singaporeans can do to keep Singapore peaceful and safe, and to reflect on how our greatest strength lies in the unity and resilience of our people.
N.E.mation! was made possible with strong support from many partners who hosted immersion visits and sharing sessions to help the teams to develop their story ideas.
The winners of the competition are determined by a combination of public voting (50%) and judging (50%), by a panel comprising industry professionals, academics and representatives from government agencies. The top 10 finalist clips were judged based on the following criteria: (i) creativity and content (45%); (ii) entertainment value (25%); (iii) animation skills (20%); and (iv) aesthetics (10%).
Public voting took place from 14 January to 5 February, and the public could vote via four ways: (i) on the N.E.mation! Website via desktop; (ii) on the mobile website with smartphones (www.nemation.sg); (iii) on the voting app at the official Facebook page (facebook.com/nemation); and (iv) via SMS. This year, the competition had 48,846 voters participating; a 68% increase in number of voters since we first introduced the four voting platforms in Season 8.
N.E.mation! 11 Top 10 Finalists
The top 10 clips were created by teams from seven schools. The table below provides a summary of these clips and the teams behind them.
Table caption
S/N | Team & School | Title & Synopsis |
|---|---|---|
1 | [Blank Space] Ahmad Ibrahim Secondary School | Our Five Fingers of Defence A charming finger puppet performance shows us the importance of each finger to the hand, just like how we need all five pillars of Total Defence to keep Singapore strong. |
2 | cedar3 Cedar Girls’ Secondary School | The Singaporean Blood in Us Don't belittle this little red dot – let a drop of blood paint you a picture of how donating blood helps you play your part in Total Defence. |
3 | DinoSoar Kent Ridge Secondary School | The Olympian Five rings, five defences. We may not all be sportsmen, but there is an Olympian in each of us. If we have the will, we can all be champions for Singapore. |
4 | Doughnuts & Donuts Cedar Girls’ Secondary School | Snakes and Ladders Ups and downs are part and parcel of the game of life. Our resilience and cohesiveness will get us through. |
5 | Finding Sanity CHIJ St Nicholas Girls’ School | Building Our Nation Using an 8-bit art style, this animation shows how every "bit" of our effort plays a part in shaping our home, our future. |
6 | Geekstrux Crescent Girls’ School | A Beautiful Song A song of hope gives courage and strength to help us through challenges in life. |
7 | impossibro CHIJ St Nicholas Girls’ School | TEARror This paper-tearing stop motion animation reveals an important message - if we’re united, terror can’t tear us apart. |
8 | MADEit Cedar Girls’ Secondary School | Our SG Dollar Every note offers a glimpse of the Singapore story, of how generations have worked hard at building a nation for the future. |
9 | N.E. HEH HEH Singapore Chinese Girls’ School | Just A Little Something Through stacks of plastic cups, we demonstrate our thanks and appreciation for generations of National Servicemen. |
10 | Passionfruit Evergreen Secondary School | Shields of Singapore A moving piece showing Singaporeans stepping forward, selflessly shielding and defending the ones around them. |
Competition Timeline
Table caption
11 Jul – 16 Aug 2016 | Online Registration Online resource packages and content development workshops were made available to students to aid them in their story creation. |
|---|---|
3 Sep 2016 | 100 teams were selected to participate in a one-day immersion visit and speaking engagement programme. The students visited seven different immersion site to understand how the respective agencies contribute to a stronger Singapore, and shared their learning with others via facilitated learning sessions after. Following which, students benefitted from speaking engagements conducted by various agencies and a half-day training workshop on presentation skills. |
5 Sep 2016 | 100 shortlisted teams pitched their story ideas. 40 teams were selected. |
6 Sep 2016 | 40 teams went through a story clinic to refine their stories. Thereafter, they pitched their story ideas again. 20 teams were selected from the 40. |
7 Sep to 9 Sep 2016 | 20 teams went through basic animation and story-boarding training. |
10 Sep 2016 | 20 teams pitched their story ideas to a panel of judges. Top 10 teams were selected to translate their story ideas into actual animation clips. |
Nov 2016 | Top 10 teams visited a local animation studio, and attended a Social Media Workshop. |
21 Nov to 9 Dec 2016 | Top 10 teams went through a three-week production to produce their animation clips. |
14 Jan to 5 Feb 2017 | Final 10 clips were revealed to public for the first time for voting. The public voted for their three favourite clips from 14 January to 5 February 2017 via four different platforms. |
14 Jan 2017 | N.E.mation! Downtown Picnic – An event to mark the commencement of the public voting phase. Students shared their story ideas and animation journey with the public and rallied for votes. |
19 Feb 2017 | Announcement of winners |
Jun 2017 | Champion Team to embark on a learning trip to renowned animation studios in the USA. |
Website and Social Media Platforms
For more information on N.E.mation! 11, please visit the following online platforms:
Official website:
Facebook:
Mobile:
Twitter:
YouTube:
More Resources
Youths Share Their Take On Total Defence Through N.E.mation!