Invest in yourself during NS: Seedly founders

Actions
https://www.mindef.gov.sg/web/wcm/connect/pioneer/7760be1f-7705-4635-8949-557df6058735/20apr20-photo1.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_1QK41482LG0G10Q8NM8IUA1051-7760be1f-7705-4635-8949-557df6058735-n8cohFy /web/wcm/connect/pioneer/7760be1f-7705-4635-8949-557df6058735/20apr20-photo1.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_1QK41482LG0G10Q8NM8IUA1051-7760be1f-7705-4635-8949-557df6058735-n8cohFy /web/portal/pioneer/article/feature-article-detail/people/2020-Q2/20apr20_news1
20apr20_news1 /web/portal/pioneer/article/feature-article-detail/people/2020-Q2/20apr20_news1
20 Apr 2020 | PEOPLE

Invest in yourself during NS: Seedly founders

Young and successful: Lieutenant (LTA) (NS) Kenneth Lou, 28, and 3rd Sergeant (3SG) (NS) Chew Tee Ming, 30, are the co-founders of Seedly, a leading personal finance portal in Singapore.

//Story by Koh Eng Beng

//Photos by Chua Soon Lye & courtesy of Seedly

LTA (NS) Lou (right) and 3SG (NS) Chew offer insider tips on personal finance for national servicemen.

Young and successful: Lieutenant (LTA) (NS) Kenneth Lou, 28, and 3rd Sergeant (3SG) (NS) Chew Tee Ming, 30, are the co-founders of Seedly, a leading personal finance portal in Singapore.

The first of its kind in Singapore, the online portal allows users to crowdsource unbiased tips on investing, insurance, saving, and more.

Started in 2016, it attracts about 2.2 million monthly sessions (when online visitors visit other pages on the same website), and about 4,000 tips and reviews from its users each month. According to Seedly, this makes it the largest personal finance community in Singapore.

Its success caught the attention of e-commerce aggregator Shopback, which acquired Seedly in 2018 for an undisclosed sum.

1-UP-B-caption

The fintech startup provides educational content on personal finance. It also has a free app that allows users to track their spending and savings seamlessly by connecting to their bank accounts and credit cards.

3SG (NS) Chew (left) and LTA (NS) Lou having a discussion with their staff.

LTA (NS) Lou, the Chief Executive Officer, and 3SG (NS) Chew, the Chief Technology Officer, currently lead a team of about 15 people – mostly in their 20s and early 30s – to create these tools and content.

The duo did not work for another company before starting Seedly. Their only work experience came from National Service (NS), which thankfully provided them with the opportunity to hone their leadership skills.

Then-Officer Cadet Lou (far left) with fellow cadets. After commissioning, he became an instructor in Officer Cadet School.
3SG (NS) Chew (second from left) with fellow Military Police specialists.

During their two years of NS, they learnt to lead and motivate fellow soldiers to achieve a common goal, just like what they are doing now in Seedly.

To them, investing is not just about growing money but also their knowledge and skills – and the best time to start is during NS.

Check out their insider tips for NS and personal finance here:

Suggested Reading
Recognition for manager who supports NS
Recognition for manager who supports NS
PEOPLE
25-Nov-20

Safety culture now stronger in the SAF: External Panel
Safety culture now stronger in the SAF: External Panel
OPS & TRAINING
05-Nov-20

The Singapore Armed Forces (SAF) has made notable progress in reinforcing safety as a priority at every level.

A soldier's first 24km
A soldier's first 24km
OPS & TRAINING
02-Oct-20

An endless sea of bobbing helmets, blisters on your feet, and your field pack pressing against your aching back. Any soldier will likely remember their experience of doing the 24km route march in BMT.

Learning to Lead, Excel and Overcome
Learning to Lead, Excel and Overcome
MILESTONES
14-Sep-20

He received a rude culture shock when enlisting into National Service (NS) in October last year, having never stepped foot in Singapore.

The art of nostalgia Feature
The art of nostalgia
PEOPLE
12-Aug-20

Local artist Yip Yew Chong breathes life into memories through his nostalgia-themed murals.

How the men of 735 Gds guarded Jurong Island amid COVID-19
Cover story
How the men of 735 Gds guarded Jurong Island amid COVID-19
OPS & TRAINING
31-Jul-20

A mother's letter to the SAF
A mother's letter to the SAF
COMMUNITY
15-Jul-20

"His journey in life is starting, and he is looking forward to it. It will not be filled with daily rainbows, and that is not what I wish for him. It is the acceptance by the SAF that has enabled him to correspondingly accept himself and strive on in life."

He's a SEAL-trained Commando & ex-Red Lion
He's a SEAL-trained Commando & ex-Red Lion
PEOPLE
26-Jun-20

His is a long career many can only look on with envy: qualifying as a commando, training with the United States Navy SEALs, becoming a Red Lion.

786 SIR steps up to win Best NS Infantry Unit Feature
786 SIR steps up to win Best NS Infantry Unit
MILESTONES
24-Jun-20

Talk to the winners of one of this year's Best NS Infantry/Guards Units - 786th Battalion, Singapore Infantry Regiment (786 SIR) - and one word comes up often: commitment.

To seek, save and serve in COVID-19 fight
Cover story
To seek, save and serve in COVID-19 fight
PEOPLE
15-Jun-20

Not your usual In-Camp Training (ICT): Military Expert (ME) 4A (NS) Muhammad Nurhafiz Bin Juma’at, 32, shares his story as a front-liner in the battle against COVID-19. A Nursing Officer in 8th Combat Support Hospital (8 CSH), he was deployed alongside his fellow servicemen to take care of patients at the Singapore Expo Community Care Facility (CCF).